Factors that hinder LED lighting from entering the rural market
LED lamps have been in China for more than 10 years. In China, the rural population accounts for about 50% of the total population, that is, about 700 million. It can be said that the LED industry in the rural market has a big cake. This has long been discovered, and LED lighting companies are also trying to find a way to open up the rural market. But after many years, the rural market has not been opened as scheduled. What factors hinder LED lighting from entering the rural market? What countermeasures can be solved?
The rural market is the “sweet” of the LED industry, which can be said to be the last big cake in the LED lighting industry. But where does this piece of cake come from? It is a big problem. What products, services, prices, and ways to enter the countryside are all questions that must be answered. In the countryside, “price is king” is the golden rule. Can you lower your identity, first of all to compete with your dismissed opponents? If you lower your identity, how can you have prices that you can’t imagine and are born and raised? Do companies fight high and low? It is no easy task to do this.
The energy saving of LED lamps is well known, but the price of LED lamps does not come, and the mass farmers cannot afford them. At present, most of them are used in outdoor and public areas of lighting, indoor lighting, especially home lighting, and have not been popularized in first- and second-tier cities. The market performance of third- and fourth-tier cities can be imagined. Therefore, this market can only be said to be "potential stocks". How to bring LED lighting into the homes of ordinary people is a matter of countless merchants.
With the rapid development of the third- and fourth-level market economy and the improvement of people's living standards, people's requirements for lighting quality are also increasing. But relatively speaking, the consumption power of the third- and fourth-tier markets is still insufficient. If the price of LED lighting products is too high, even energy-saving is difficult to promote.
In summary, the key factor restricting the promotion of LED lighting is the price of LED lamps. Faced with prices that are several times or even more than 10 times higher than traditional lighting fixtures, consumers tend to retreat, although the price of LED lamps is Gradually downgraded, but still far from the price that consumers generally accept.
Dongguan Mingmou Lighting Technology Co., Ltd. has been focusing on LED lighting accessories for many years. With more than 200 products, the quality assurance is trustworthy. Welcome friends who are interested to call or consult online.
About US
Product center
News
Contact Us
WeChat 
Alibaba